By Dr Ruth Marciniak, MSc Fashion and Lifestyle Marketing Programme Leader Critical to fashion marketing is the brand, traditionally defined as a design, sign and or symbol, which functions as a corporate, promotional and creative tool to differentiate products and services between competitors operating in the same market. However, the...
(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...
(IMAGE: Courtesy of Lulumelon) (By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Clothing has a long history of attracting academic interest, drawing upon a wide variety of disciplines including social science, psychology, anthropology, art, history, cultural and communication studies. In so doing, this signposts that...