Fashion buying Tag

(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...

By Sarwat G.Murtaza (MSc Fashion Business Creation) On Friday 10 November 2017, the British School of Fashion welcomed a panel of international buyers to discuss what it means to be a buyer, how to select brands and what they look for in emerging brands as part...