fashion business Tag

Students from the British School of Fashion have been busy raising money for charity through an exciting live project which involved opening a pop up shop. The pop-up shop called, ‘Second Space’, ran from 9-12 May at Brent Cross Shopping Centre with all profits being donated...

(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...

By Sarwat Murtaza (MSc Fashion Business Creation) (Photo by Pure London) The best part of being a student in London is that you get to visit the world’s best trade shows and fashion events while you are here. Among many others that I have recently visited, Pure London was...

By Sarwat G.Murtaza (MSc Fashion Business Creation) On Friday 10 November 2017, the British School of Fashion welcomed a panel of international buyers to discuss what it means to be a buyer, how to select brands and what they look for in emerging brands as part...