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(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...

The British School of Fashion at Glasgow Caledonian University's London Campus are thrilled to announce the launch of the world’s first MSc Fashion and Lifestyle Marketing. The British School of Fashion is at the forefront of Fashion and Luxury Education in Europe. We were the first...