Our specialised fashion knowledge is generated through unique and industry leading academic research.

Our specialised fashion knowledge


Our specialised fashion knowledge is generated through a unique and critical balance of leading edge industry practice and underpinned by the latest academic research.


The British School of Fashion has a thriving community of researchers who support research across fashion business and collaborate with researchers in different academic areas at GCU’s Glasgow and London campuses.


Based at GCU London, our researchers are provided with an ideal environment to cross boundaries and engage in inter-disciplinary dialogue. They are involved in a number of funded projects and disseminate their findings through cutting-edge research papers that are presented at leading international conferences and published in high-profile refereed academic journals. Many are regularly cited in mainstream news media.


Highly aligned with the GCU mission of ‘for the common good’, our research encompasses sustainability and is underpinned by the theme of ‘societal innovations’.




Fashion business is a major economic driver in the UK and internationally and the British School of Fashion is committed to becoming a leading centre for the understanding of consumers’ behaviour towards fashion.


By adopting innovative and experimental research methodologies, we are already advancing understanding of fashion consumption – across all distribution channels.


The knowledge that we generate shares three common characteristics:

  • It is rigorous, independent and based upon sound research methodologies
  • The outcomes always have relevance and add value to the fashion business sector
  • It improves and advances the competitiveness of people and organisations


Our insight is the product of intellectual curiosity and a mature understanding of the realities of doing business in today’s global, omni-channel fashion environment. In recognition of this, many leading fashion businesses commission us to undertake a diverse range of bespoke consultancy and business development projects.


One of the most important ways we obtain and maintain our knowledge is through the relationships that we foster with our Honorary Professors and Industry Partners.


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