MSc Luxury Brand Marketing

Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry

Luxury marketing within a global context

 

This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.

 

On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

 

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.

 

The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

 

Modules:

 

  • Strategic Marketing of Luxury Goods
  • Legal Aspects of Brand Management
  • Consumer-Led Sustainable Marketing
  • Global Branding and Integrated Marketing Communications
  • Developing Personal and Professional Competence
  • Research Project: Design and Methods
  • Dissertation

 

Entry Requirements

 

Candidates are required to have a UK Bachelor’s degree or equivalent, at grade 2.2 or above.

“I love the world of luxury and for this reason I chose to study the MSc Luxury Brand Marketing course.
I also decided to increase my work experience by doing an internship during my Masters degree. I worked 3 times a week, full working hours, for Prindiville Prestige, a luxury supercar company and I completed my studies in the rest of the time.”

Bogdan Maslesa
MSc Luxury Brand Marketing 2015

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