MSc Luxury Brand Marketing

Study MSc Luxury Brand Marketing in the heart of London.

MSc Luxury Brand Marketing

 

Our MSc Luxury Brand Marketing aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.

 

Our Masters in Luxury Brand Marketing provides you with the specialist skills, industry knowledge and expertise necessary for a successful career in a niche and innovative industry.

 

On graduation you’ll be well positioned to operate as a manager within an increasingly competitive and digitally orientated luxury industry with an international scope.

 

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.

 

The primary aim of the Masters in Luxury Brand Marketing programme is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Study MSc Luxury Brand Marketing in the heart of London. It all starts here.

 

Modules:

 

  • Strategic Marketing of Luxury Goods
  • Legal Aspects of Brand Management
  • Consumer-Led Sustainable Marketing
  • Global Branding and Integrated Marketing Communications
  • Developing Personal and Professional Competence
  • Research Project: Design and Methods
  • Dissertation

 

Programme Leader

 

Head of the British School of Fashion, Tim Jackson, leads the MSc Luxury Brand Marketing programme. In addition to publishing influential books on fashion buying, fashion marketing and Routledge’s Fashion Handbook, he also provides expert commentary and analysis on the luxury and fashion sectors across premium business media. He has been a regular contributor in these areas for WGSN, Stylus.com and also published in the International Herald Tribune and luxury aviation NetJets in-house magazine. Prior to working in Higher Education Tim worked in retail management and buying for a number of brands, including Harrods, Jaeger, Dash and Burton Menswear.

 

Tim uses his valuable industry experience and latest luxury insight to inform the design and content within the course.

 

Entry Requirements

 

Candidates are required to have a UK Bachelor’s degree or equivalent, at grade 2.2 or above.

 

Fees

 

Home/EU: £8400 |  International: £12600 (Scholarships available)

“I love the world of luxury and for this reason I chose to study the MSc Luxury Brand Marketing course.
I also decided to increase my work experience by doing an internship during my Masters degree. I worked 3 times a week, full working hours, for Prindiville Prestige, a luxury supercar company and I completed my studies in the rest of the time.”

Bogdan Maslesa
MSc Luxury Brand Marketing 2015

Apply for this course

Start in September 2018:

Start in January 2019:

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