MSc International Fashion Marketing

Fast-paced, exciting and innovative, the programme provides the essential intellectual, creative and practical skills within fashion marketing

MSc International Fashion Marketing

 

Fast-paced, exciting and innovative, the programme provides the essential intellectual, creative and practical skills within fashion marketing.

 

Designed to challenge and inspire, the MSc International Fashion Marketing will develop your international business knowledge, fashion marketing expertise and personal skills needed for a successful career in the fashion industry.

 

The programme focuses on the core concepts and principles, coupled with contemporary international issues, integrated fashion communications, global marketing and brand management.

 

You will gain practical and creative skills in key areas of fashion marketing centring on consumer insights, marketing planning, branding and use of digital technologies.

 

Accreditation:

This programme is accredited by the Chartered Institute of Marketing and EPAS.

 

Modules:

  • Strategic Decisions in the International Fashion Marketplace
  • Consumer Led Fashion Marketing
  • Digital Fashion Branding and Delivery
  • Fashion Buying, Merchandising and Distribution
  • Contemporary Issues for Business and Society
  • Personal and Professional Development
  • Research Methods
  • Dissertation

 

Entry Requirements

 

Candidates are required to have a UK Bachelors degree or equivalent, at grade 2.2 or above.

“The course is great and covers a whole array of subjects so you can be sure to find something you love. The projects and assessments push students to get a deep understanding of the subjects.
“A lot of projects are in teams which mean you get to develop leadership skills and team working skills too – like you would do in the work place!”

Mélodie Allais
MSc International Fashion Marketing 2014

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