MSc Fashion and Lifestyle Marketing

A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle

MSc Fashion and Lifestyle Marketing

In 2001, GCU became the first University to teach MSc International Fashion Marketing. Now, the British School of Fashion is leading the way again in fashion marketing education with the world’s first MSc Fashion and Lifestyle Marketing.


The MSc Fashion and Lifestyle programme focuses on the future of the fashion industry and how fashion marketers need to adapt to ever changing technologies and consumer lifestyles.


The fashion industry is dynamic and recently some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.


To redress this, lifestyle brands have emerged in the marketplace. These lifestyle brands sell fashion alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes or coffee shops.  These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer’s way of life.


Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.


Drawing upon the latest research in the field, Fashion and Lifestyle Marketing students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.


Students will also have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects within the Masters programme.




Dr Ruth Marciniak is a Senior Lecturer at the British School of Fashion with expertise in the field of fashion digital marketing, retailing and logistics. Most recently her research interests have focused on third sector retailing, reverse logistics and vintage fashion. Ruth has over 30 years experience of working as an academic in the University sector and has published articles, chapters in text books and presented at international conferences for over 20 years.



*Includes opportunity for internship, volunteering, study abroad or desk based consultancy project.



Candidates are required to have a UK Bachelor’s degree or equivalent, at grade 2.2 or above. There is no requirement for a portfolio or for students to have studied fashion before.


Students whose first language is not English will need IELTS with an overall score of 6.0 (with no element less than 5.5).



Home (including Scotland): £8700 | International (including EU): £13500 (Scholarships Available)

Part-time and distance-learning tuition fees

For details of part-time and distance-learning fee rates, please make an enquiry today.

Fees are subject to change and published here for guidance only.

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Start in September 2021:

Start in January 2022:


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