MBA Luxury Brand Management

A unique MBA programme, providing an outstanding platform for career development in the global luxury sector

MBA Luxury Brand Management

 

The MBA Luxury Brand Management at the British School of Fashion builds on our expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management in a global context.

 

Through this programme, you’ll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you’ll acquire in this programme, you’ll be ready to meet those challenges head-on.

 

The curriculum emphasises data analysis to support evidence-based decision-making.

 

• Develop the analytical skills to examine issues that affect the luxury sector
• Practise creative and critical thinking for innovative solutions to contemporary problems
• Examine the challenges of global expansion while remaining sustainable and authentic
• Learn by collaborating with your classmates and thinking like an entrepreneur
• Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
• Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

 

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then you’ll develop your understanding of how these issues intersect with digital technology and contemporary culture.

 

At the British School of Fashion, you’ll join a welcoming and career-focused community of learners, professors and professionals. You’ll find personal support as you work hard to achieve the successful career that’s right for you.

 

Graduate prospects

 

The MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with a luxury specialisation so you can advance in your career.

 

Programme Leader

 

Head of the British School of Fashion, Tim Jackson, leads the MBA Luxury Brand Management programme. In addition to publishing influential books on fashion buying, fashion marketing and Routledge’s Fashion Handbook, he also provides expert commentary and analysis on the luxury and fashion sectors across premium business media. He has been a regular contributor in these areas for WGSN, Stylus.com and also published in the International Herald Tribune and luxury aviation NetJets in-house magazine. Prior to working in Higher Education Tim worked in retail management and buying for a number of brands, including Harrods, Jaeger, Dash and Burton Menswear.

 

Tim uses his valuable industry experience and latest luxury insight to inform the design and content within the course.

 

What you will study

Our well-established and strong links with industry together with current thinking and research has shaped the structure of the programme, which consists of eight modules, plus a dissertation.

 

Luxury Concepts and Practice

This is where the core conceptual understanding of luxury is balanced with industry insights, through the guest speakers who join classes. The module is designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students analyse how perceptions of luxury value evolve across different product/market contexts and investigate how individual consumers’ characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.

 

Strategic Finance for Luxury Management

The module develops a critical awareness of the managerial economics and strategic financial considerations of companies in the luxury sector. Students will understand the strategic financial issues concerned with funding and operating a luxury business both at private and public company levels. It will cover key concepts from understanding key financial structures and instruments as well as the role of credit rating agencies. The module covers both macro- and micro aspects of the industry and will enable students not only to learn about particular instruments, but also to contextualise their use in specific and individual situations.

 

Omnichannel Distribution Strategies for Luxury

Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. All dimensions of luxury channel distribution are explored including franchising, wholesale and licensing. There is also a particular emphasis upon the creation of differential advantage through balancing physical store experience with immersive digital and mobile commerce in selling direct to consumers.

 

Strategy Leadership and Social Responsibility

Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.

 

Global Luxury Brand Strategy

This module examines the critical value of luxury brands – the personality, associated iconography, and brand equity and how these factors can help to define and protect a luxury brand. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples. There is a strong focus on the formulation and implementation of strategy, centred on branding and consumer decision making.

 

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

 

Introduction to Research Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models. It provides preparation for the final research project.

 

Sustainable Luxury

Sustainable luxury is about the power to change lives through sustainability leadership. This module requires students to engage in informed analysis of the social, environmental and financial impacts of the operations of luxury industry players, to develop a critical understanding of key sector sustainability challenges and to identify best practice and sustainable leadership. Students will be given a broad and detailed knowledge of the latest theory and practice and will have the opportunity to pursue study across areas of luxury business and sustainable development that align with their personal and professional values and aspirations.

 

MBA Project

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.

 

The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

 

Teaching methods

 

Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors and experts, with research and professional experience as well as close links to industry

 

The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.

 

International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching

 

Assessment methods

A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, applied projects, group presentations, individual examinations, and a research-based final project.

 

Entry Requirements

 

Minimum of a 2.2 honours degree in business-related discipline
OR
A 2.2 honours degree in any discipline not business-related and two years appropriate level management experience.

 

Students whose first language is not English will need IELTS with an overall score of 6.0 (with no element less than 6.0).

 

Fees

2020/21
Home/EU: £17300 | International: £17300 (Scholarships available)

“I loved the Luxury Retailing module. That was amazing because the lecturers were so passionate about what they were teaching.

We were all going to different stores, comparing the architecture and trying to understand the passion of the designer in creating the brand. There were a lot of emotional aspects to it which was a lovely experience, really enriching.”

Jessica Grima
MBA Luxury Brand Management 2015

Apply for this course

Start in September 2020:

Start in January 2021:

null

Open Afternoon

Find out why the British School of Fashion is the right place for you.

Start in September 2020:

Start in September 2020:

Start in September 2020:

Start in September 2020:

Postgraduate fashion courses in our portfolio