Luxury Update II

Luxury Update II

British School of Fashion Luxury students assist at the Luxury Update event

On Thursday 24 January, the British School of Fashion at Glasgow Caledonian University in London hosted the second ever ‘Luxury Update’ event.

The intimate networking event for the luxury sector once again provided a unique opportunity for professionals to mix, network and reflect on the latest insights from global luxury conferences.

Guests networking in the reception area at ME Hotel

Over 60 representatives from a diverse range of brands came together for a talk from luxury expert and Director of the British School of Fashion, Tim Jackson, about the latest issues facing the luxury industry.

The beautiful and dynamic venue of the ME Hotel in central London provided the perfect backdrop to consider pressing but exciting developments around technology including Artificial Intelligence and Avatar Marketing.

Tim Jackson delivers Luxury Update digest

Tim drew upon content from the 2018 New York Times conference on luxury in his insightful and thought-provoking talk before guests gathered on the Rooftop Radio bar for further networking and discussion. Grey Goose supported the evening with a fabulous range of alcoholic and non-alcoholic cocktails!

Representatives from over 60 brands in attendance

Tim commented: “It’s great to see our regular friends and colleagues and also a lot of new brands joining the event including Harrods, IBM, Chanel and Landsec.

“It’s exciting to have such a diverse range of sectors from real estate and finance to brands and technology.

“Luxury Update provides a great opportunity for some students to network with industry while helping in managing this exciting event. Once again, they were fantastic ambassadors for the British School of Fashion.”

More networking at the Rooftop Radio bar

This event was a follow up to June 2017’s successful Luxury Update event at 11 Cadogan Gardens. Read more about the first event here.

Marcus Freeman (MBA Luxury Brand Management) said: “I enjoyed the night very much and really appreciate the opportunity to meet so many people (from industry).”

Tim Jackson with guests