Influencer expert, Margarita Annabe speaks to MBA Luxury Students

Influencer expert, Margarita Annabe speaks to MBA Luxury Students

On Friday 23 November, the British School of Fashion were delighted to welcome Margarita Annabe from Dazl Media on to the British School of Fashion campus for a special guest lecture on digital marketing influencers.

Margarita Annabe is a digital marketing specialist who runs marketing agency, Dazl Media, specialising in influencer campaigns. Having studied a luxury Masters programme herself, she was keen to pass on her marketing knowledge and experience to the MBA Luxury Brand Management students.

The class focused on how an influencer campaign works as part of a wider branding strategy. Margarita used many of her own clients as case studies and looked into the future with some examples of AI driven avatar Influencers including Lil Miquela (a CGI influencer).

Margarita said via Instagram “I am so honoured to have been invited to GCU London by my former professor Tim Jackson last week to speak about life after I finished the course.


Margarita (Centre) with MBA Luxury Brand Management students

“This world leading program in Luxury Brand Management has facilitated my journey on to become an entrepreneur with my own influencer marketing agency; Dazl Media. “It really equipped me with the tools and strategies I needed to begin a new career in the global luxury market.

“I was so excited to speak about what I have been learning in the process of setting up DAZL – we covered influencer marketing trends, the most iconic and successful influencer marketing campaigns by major players to date, and I was able to share some of the amazing success stories that have come from clients that I have done influencer marketing campaigns with during the course of this year.

“I am living proof that that studying this course really can transform your life and career and help you manifest doing what you love to do most!”

Find out more about the innovative MBA Luxury Brand Management programme and the exciting guest speakers we have as part of our Luxury Perspectives in Practice module over on our course pages.