Fashion Students to open Pop-up Shop to Raise Funds for the British Virgin Islands Hurricane Relief

Fashion Students to open Pop-up Shop to Raise Funds for the British Virgin Islands Hurricane Relief

Second Space

MSc Fashion Business Creation students from the British School of Fashion are launching their first charity pop-up shop called, ‘Second Space’, with all proceeds being donated to the British Virgin Islands Hurricane Relief.

Launching on Wednesday 9 May, at Brent Cross Shopping Centre in North London (Ground Floor), the shop will sell both new and pre-loved clothing, footwear and accessories for men, women and children. All items for sale have either been donated by brands or the local community, and include stylish pieces from Christopher Raeburn, Ralph Lauren, Crown Love, Marks & Spencer, Boden, Hobo International, Whistles, Fabletics and Next.

‘Second Space’ offers a unique and engaging shopping environment, providing consumers with coveted items at great prices in a wonderfully ambient setting – think British Virgin Islands comes to London Town. A selection of activities will be held over the opening weekend, as well as a chance to sample various Caribbean-inspired healthy refreshments.

Following the destruction and displacement caused by Hurricane Irma, Maria and the subsequent torrential rains that followed in the British Virgin Islands, the British School of Fashion students, whose ethos is ‘For the Common Good’, decided to work with the ‘Friends of the BVI’ and the Government of the British Virgin Islands (UK office), to raise the much-needed funds for the British Virgin Islands Hurricane relief. 100% of the profits raised from the sale will go to the charity ‘One Love BVI’, who will distribute the funds which will go towards helping rebuild schools, providing educational materials for local children, as well as supporting the rebuild of local businesses.

Professor Antony Morgan, Dean at the British School of Fashion said “Given that the mission of Glasgow Caledonian University is centered around the ‘Common Good’, I am absolutely delighted to see that our students have taken the initiative to engage and create an event to help support and re-build a community. A little goes a long way, and with great positivity and encouragement, I know our students will not only raise lots of money but will help to raise awareness.”

Jim Scott, President of One Love BVI said “It is very difficult for people who have not experienced it to understand the magnitude of the catastrophe that struck the tiny territory of the British Virgin Islands last September. They cannot recover alone….. It’s just too big a task. So to see the British School of Fashion responding to the need of those islands with this wonderful initiative is not only heart-warming, but inspirational. We are not only very grateful for their support, but also encouraged and inspired by their actions and generosity which will benefit those in most need of help.”

Siobhan Flax, Social and Cultural Officer of the British Virgin Islands London Office expressed “We are very grateful to be collaborating with such a dynamic group of young entrepreneurs and students, who are motivated and inspired to help raise vital funds for the people of the territory. ”

The shop premises have been kindly donated by Hammerson, and EDH@MDX the enterprise development hub at Middlesex University. The pop-up boutique will run from 9-13 May 2018.

To donate stock or to enquire about volunteering, please email Sarwat on: