fashion

  In June 2018, the British School of Fashion hosted a networking event for businesses in the luxury and supporting sectors. The ‘Luxury Update’ networking evening was the first of its kind and was held at the boutique 11 Cadogan Gardens hotel in Sloane Square, Chelsea,...

Students from the British School of Fashion have been busy raising money for charity through an exciting live project which involved opening a pop up shop. The pop-up shop called, ‘Second Space’, ran from 9-12 May at Brent Cross Shopping Centre with all profits being donated...

  By Dr. Ruth Marciniak (MSc Fashion and Lifestyle Marketing Programme Leader) The iconic department store brand, House of Fraser’s recent announcement of closure of 31 of its 59 retail outlets, reflects a global trend. House of Fraser, which began its life as a Victorian Drapers in Glasgow...

By Dr Ruth Marciniak, MSc Fashion and Lifestyle Marketing Programme Leader Critical to fashion marketing is the brand, traditionally defined as a design, sign and or symbol, which functions as a corporate, promotional and creative tool to differentiate products and services between competitors operating in the same market. However, the...

(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...

(IMAGE: Courtesy of Lulumelon) (By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Clothing has a long history of attracting academic interest, drawing upon a wide variety of disciplines including social science, psychology, anthropology, art, history, cultural and communication studies. In so doing, this signposts that...

By Sarwat Murtaza (MSc Fashion Business Creation) (Photo by Pure London) The best part of being a student in London is that you get to visit the world’s best trade shows and fashion events while you are here. Among many others that I have recently visited, Pure London was...