fashion

By Dr Ruth Marciniak, MSc Fashion and Lifestyle Marketing Programme Leader The transformation of retailing over the last two decades has been phenomenal.  Most significantly, the sector has experienced growth in online shopping.  Digital and social media channels are used to purchase goods and, post purchase, publicly complain if customer expectations...

British School of Fashion Luxury students assist at the Luxury Update event On Thursday 24 January, the British School of Fashion at Glasgow Caledonian University in London hosted the second ever ‘Luxury Update’ event. The intimate networking event for the luxury sector once again provided a unique...

  By Dr Ruth Marciniak (MSc Fashion and Lifestyle Marketing Programme Leader) Vital to the fashion and lifestyle sector is the ability to analyse social, technological, political and cultural trends, which in turn, enable those working in the industry to predict patterns of consumer behaviour and, in so...

Principal and Vice-Chancellor, Professor Pamela Gillies CBE, has led the University's tributes for Dr Don McCarthy CBE, Honorary Graduate and Founding Patron to the British School of Fashion, who sadly passed away on Saturday morning after a long and courageous battle against cancer. Professor Gillies said...

  In June 2018, the British School of Fashion hosted a networking event for businesses in the luxury and supporting sectors. The ‘Luxury Update’ networking evening was the first of its kind and was held at the boutique 11 Cadogan Gardens hotel in Sloane Square, Chelsea,...

Students from the British School of Fashion have been busy raising money for charity through an exciting live project which involved opening a pop up shop. The pop-up shop called, ‘Second Space’, ran from 9-12 May at Brent Cross Shopping Centre with all profits being donated...