Design

Principal and Vice-Chancellor, Professor Pamela Gillies CBE, has led the University's tributes for Dr Don McCarthy CBE, Honorary Graduate and Founding Patron to the British School of Fashion, who sadly passed away on Saturday morning after a long and courageous battle against cancer. Professor Gillies said...

(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...