Author: British School of Fashion

  By Dr Ruth Marciniak (MSc Fashion and Lifestyle Marketing Programme Leader) Vital to the fashion and lifestyle sector is the ability to analyse social, technological, political and cultural trends, which in turn, enable those working in the industry to predict patterns of consumer behaviour and, in so...

  In June 2018, the British School of Fashion hosted a networking event for businesses in the luxury and supporting sectors. The ‘Luxury Update’ networking evening was the first of its kind and was held at the boutique 11 Cadogan Gardens hotel in Sloane Square, Chelsea,...

Students from the British School of Fashion have been busy raising money for charity through an exciting live project which involved opening a pop up shop. The pop-up shop called, ‘Second Space’, ran from 9-12 May at Brent Cross Shopping Centre with all profits being donated...

  By Dr. Ruth Marciniak (MSc Fashion and Lifestyle Marketing Programme Leader) The iconic department store brand, House of Fraser’s recent announcement of closure of 31 of its 59 retail outlets, reflects a global trend. House of Fraser, which began its life as a Victorian Drapers in Glasgow...

By Dr Ruth Marciniak, MSc Fashion and Lifestyle Marketing Programme Leader Critical to fashion marketing is the brand, traditionally defined as a design, sign and or symbol, which functions as a corporate, promotional and creative tool to differentiate products and services between competitors operating in the same market. However, the...