Author: British School of Fashion

On Friday 23 November, the British School of Fashion were delighted to welcome Margarita Annabe from Dazl Media on to the British School of Fashion campus for a special guest lecture on digital marketing influencers. Margarita Annabe is a digital marketing specialist who runs marketing agency,...

"Following the very sad news of Dr Don McCarthy’s passing we wanted to acknowledge and express our gratitude for the significant support that he provided to the British School of Fashion. "On reflection we believe that the most appropriate way to do this is to convey...

Principal and Vice-Chancellor, Professor Pamela Gillies CBE, has led the University's tributes for Dr Don McCarthy CBE, Honorary Graduate and Founding Patron to the British School of Fashion, who sadly passed away on Saturday morning after a long and courageous battle against cancer. Professor Gillies said...

(By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Influencers are those people who have influence over existing and potential customers and, by way of influencing others, marketing efforts are oriented around them. Whilst an influencer may be highly interested or work within fashion, it is rare that...

(IMAGE: Courtesy of Lulumelon) (By Dr Ruth Marciniak, MSc Fashion & Lifestyle Marketing programme leader) Clothing has a long history of attracting academic interest, drawing upon a wide variety of disciplines including social science, psychology, anthropology, art, history, cultural and communication studies. In so doing, this signposts that...

By Eva Koleckova (GCU London Common Good Champion) What’s new on the Common Good and fashion front? The Common Good Student Society held its annual event: Charity Fashion Catwalk. The event was held on Thursday 22 February 2018, with tickets costing £5 and all proceeds going to Dress for Success...

The British School of Fashion at Glasgow Caledonian University's London Campus are thrilled to announce the launch of the world’s first MSc Fashion and Lifestyle Marketing. The British School of Fashion is at the forefront of Fashion and Luxury Education in Europe. We were the first...

By Sarwat Murtaza (MSc Fashion Business Creation) (Photo by Pure London) The best part of being a student in London is that you get to visit the world’s best trade shows and fashion events while you are here. Among many others that I have recently visited, Pure London was...