Erica Charles is the Lecturer and Programme Leader for the innovative MSc Fashion Business Creation programme, and joined GCU London from Central Saint Martins College of Art and Design. She is also a GCU Alumnus who graduated in 2003 with an MSc Fashion Marketing degree, and in 2015 was awarded the GCU Alumnus of the year award. Since graduating from GCU, Erica has held a number of senior and management positions within the industry, working with brands such as Victoria’s Secret, Emanuel Ungaro, Oscar de la Renta, ASOS.com, Marks & Spencer and Mary Portas’ Living & Giving Shops for Save the Children.
Erica is a member of the Chartered Institute of Marketing and sits on the Board of Trustees at the SCARS Foundation.
Current research interests include Global Retailing, Brand Development and Corporate Social Responsibility.